Privacy Policy
Effective Date: 21/04/2025
Fire & Fern is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, interact with us, or make a purchase.
1. Who We Are
Fire & Fern is a UK-based wellbeing brand offering lifestyle and ritual-based products for entertainment purposes. Fire and Fern Mystical Emporium Ltd, Co no. 10049278 Our website is www.fireandfern.co.uk).
2. What Information We Collect
We may collect and process the following types of personal data:
Contact information: Name, email address, shipping address, billing address, phone number.
Order details: Products purchased, order history.
Payment details: We do not store your full card details. All payment processing is securely handled by Square (see section 4).
Technical information: IP address, browser type, time zone setting, and device information via cookies and analytics tools.
3. How We Use Your Information
We use your information to:
Process and ship your orders
Communicate with you about your order or inquiries
Improve our website and customer experience
Send occasional marketing emails (only with your consent)
4. Payment Processing
We use Square to securely process payments. Your payment information is handled directly by Square and is subject to their Privacy Policy.
Fire & Fern does not store or have access to your full credit or debit card information.
5. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases:
Performance of a contract: To process and fulfil your orders
Consent: For email marketing or optional communications
Legitimate interests: To improve our services and prevent fraud
6. How We Store and Protect Your Data
We take reasonable precautions to protect your personal data and store it securely. Access is limited to authorised personnel only. We never sell or rent your data to third parties.
7. Sharing Your Information
We may share your data with third parties only when necessary:
Payment processing: Square
Delivery services: Couriers such as Royal Mail or other postal services
Legal compliance: When required by law
8. Cookies
Our website uses cookies to enhance user experience and gather anonymised data through tools like Google Analytics. You can manage or disable cookies through your browser settings.
9. Your Rights
You have the right to:
Access the personal data we hold about you
Request correction or deletion of your data
Withdraw consent for marketing at any time
Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data is being misused
To exercise any of these rights, email us at hello@fireandfern.co.uk.
10. Marketing Preferences
We will only send you marketing communications if you have explicitly opted in. You can unsubscribe at any time by clicking the link in our emails or contacting us directly.
11. Third-Party Links
Our site may contain links to other websites. We are not responsible for the privacy practices or content of those sites.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date.
Contact Us
If you have any questions about this policy or how we use your data, contact us at:
Email: hello@fireandfern.co.uk
Data Controller: Fire & Fern